Advertise with RugIndustry
Reach the people who specify, sell, and import rugs.
RugIndustry is the modern trade publication for U.S. rug retailers, manufacturers, importers, and designers. Our readers run rug stores, source product, write specs, and approve purchase orders for your category every week.
Six placements. Mix and match. Founding rates lock in for 12 months — even after we move to standard pricing.
Directory · 12 months
Featured Listing
Top placement in your category with a burgundy accent border, extended description, and the ★ Featured badge. Also rotates in the homepage hero slot. Buyers scanning the directory see your listing first, every time.
Best for: Manufacturers competing for retailer attention, importers building dealer networks, service providers in crowded categories.
- Top of category results — every search
- ★ Featured badge
- Accent border for visual priority
- Homepage hero rotation
- Everything in Premium Listing included
$599/year
Founding rate · Standard: $999/yr
Directory
U.S. Rug Manufacturers
Karastan Rugs ★ Featured
Iconic American rug maker known for axminster weaves and licensed Smithsonian collections.
Capel Rugs
Surya
SponsoredMarket Analysis
The 2026 Wool Supply Chain: What Retailers Should Know
About the Sponsor
Your Brand
Wholesale importer of premium hand-knotted rugs. Serving 400+ U.S. dealers.
Editorial · one article
Sponsored Article
A long-form article our editorial team writes (or we publish your supplied copy) about your brand, product, or market position. Always labeled "Sponsored," published like every other article, indexed by Google, and lives on our site indefinitely.
Best for: Importers, manufacturers, or service providers with a story to tell that ad creative alone can't carry — market analysis, product launches, founder stories, technical explainers.
- Long-form article (~800–1,500 words)
- Clearly labeled "Sponsored"
- "About the Sponsor" card with logo, blurb, and direct link
- Editorial team scopes with you, you approve before publish
- Article lives on RugIndustry indefinitely + indexed by Google
$500/article
Founding rate · Standard: $1,000–$1,500/article
Editorial package · 5 articles
Trade Show Coverage Package
Five-article editorial package around a single trade show — High Point Market, Las Vegas Market, or Atlanta Market. Show preview, on-floor coverage, your exhibitor spotlight, post-show recap, and a video/photo clip from your booth.
Best for: Brands exhibiting at major markets who want sustained coverage before, during, and after the show — not just a one-shot mention.
- Pre-show preview article
- On-floor coverage with your booth featured
- Dedicated exhibitor spotlight article
- Post-show recap with your trends positioning
- Video / photo clip from your booth
$2,000/package
Founding rate · Standard: $3,500–$5,000/pkg
High Point Spring Market 2026
Show preview: 6 booths to visit
Pre-showInside Your Brand's launch on Day 1
Day 1Exhibitor spotlight: Your Brand
Day 2What we learned at Spring Market
RecapVideo: 60 seconds at Your Brand's booth
VideoWhy founding rates exist
You're taking a chance on a new publication. We don't forget that.
RugIndustry is the modern trade publication for the U.S. rug industry. We're new — and that means today's rates are dramatically below where they'll land once our audience matures.
Founding advertisers get the launch rate locked in for 12 months. That means when standard rates land at 2× to 4× the founding price, your renewal stays at the founding rate you signed up at.
After your first 12-month term, you renew at the then-current standard rate.
Founding advertisers
From the people we work with
Founding advertiser quotes will appear here.
— Reserved for our first three customers
Common questions
FAQ
How long until my ad is live?
Banner ads activate within 24 hours of receiving your 300×250 image and target URL. Premium and Featured Listings go live within 24 hours of approval. Sponsored Articles publish within 7 days of asset delivery (our editorial team reaches out within 48 hours to scope). Newsletter Sponsorships are scheduled for the next available send date and confirmed with you 48 hours before send.
Can I see analytics on my placement?
Yes. Banner ads include click-through reporting at the end of each 30-day flight. Sponsored Articles include pageview, time-on-page, and outbound click data. Newsletter sponsorships include send count, open rate, and sponsor link click count. We send a one-page report at the end of each campaign.
How do you handle creative review?
We review banner creative for technical specs (dimensions, file size, format) and clarity of the "Advertisement" label requirement. Sponsored Articles are scoped collaboratively — we write or edit, you approve before publish. We do not edit factual claims about your products, but we will flag anything that risks misleading our readers.
Is sponsored content labeled as sponsored?
Always. Sponsored Articles carry a "Sponsored" badge in the headline, "In partnership with [your brand]" in the byline, and an "About the Sponsor" card at the article footer. Banner ads carry an "Advertisement" label. Newsletter sponsorships are introduced with "Presented by [your brand]." We do not sell editorial coverage.
Can I pay by invoice instead of card?
Yes, for placements over $500. Email [email protected] with your billing details and we'll send a Stripe invoice you can pay via ACH or wire. For placements under $500, card is the fastest path — Stripe checkout handles it directly via the buttons above.
What does "Founding rate locked for 12 months" actually mean?
The price you sign up at today is the price you renew at next year, even if our standard rates have moved up 2× or 3× by then. After your second 12-month term ends, you move to the then-current standard rate. You're effectively locking in the floor for 24 months.
Can I cancel or pause a placement?
Banner Ads and Newsletter Sponsorships are paid per flight, so there's no recurring commitment to cancel — you simply don't renew. Directory listings are paid annually; you can cancel for the next renewal cycle at any time, no questions. Sponsored Articles are one-time placements and remain live on the site indefinitely.
Want to talk first?
Request our media kit
Get our audience profile, sample placements, and a 15-minute consult with our editorial team. We respond within one business day.
Or email [email protected] directly.
Editorial standards. Sponsored content is always labeled as sponsored. Banner ads, directory listings, and newsletter sponsorships are clearly marked as paid placements. We do not sell editorial coverage. Our newsroom and our sales channel are run on separate tracks — paying advertisers don't get favorable coverage, and not advertising doesn't get you penalized.