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Brand Comparisons
Surya vs Loloi: How to Choose Between Two of America's Top Rug Brands
Both Surya and Loloi dominate the U.S. rug market. They overlap in some ways and differ sharply in others. Here's how to decide which fits your store, project, or home.
Frequently Asked Questions
Is Surya better than Loloi?
Neither is universally better. Surya offers a broader catalog covering rugs, lighting, pillows, and decor across constructions from hand-knotted to machine-woven. Loloi focuses more tightly on rugs with a strong emphasis on designer collaborations like Magnolia Home and Amber Lewis. Choose Surya for breadth; choose Loloi for design-led collaborations.
Where are Surya rugs made?
Surya's rugs are produced across multiple regions. The company is U.S.-based in Calhoun, Georgia, with manufacturing operations in India, Egypt, Turkey, and Belgium depending on the construction. Hand-knotted rugs are typically produced in India.
Where are Loloi rugs made?
Loloi rugs are produced in multiple countries depending on construction. Power-loomed and tufted rugs are often made in Turkey, India, or China. Hand-knotted Loloi rugs are typically produced in India.
Are Surya and Loloi sold at the same stores?
Often, yes. Many independent rug retailers and home furnishings showrooms carry both brands because they serve different customer segments. Both are also widely available through online retailers like Wayfair, Ruggable distribution channels, and direct from each brand's own website.
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